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Social Media – Amplifying Changing Customers’ Habits
Organization Name: Canadian Tire Corporation Industry: Retail Name of contact: TJ Flood, Senior Vice President, Marketing Web References: Canadian Tire Corporation Description on how...
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Dollar Shave Club’s “f***ing great” Social Media Campaign
Organization Name: Dollar Shave Club Industry: Online Retail (Monthly Subscriptions) Web References: Venture Beat, Entrepreneur, Fast Company, American Express, Huffington Post, Facebook, Twitter,...
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Viral marketing with KitKat
Organization name: Nestle S.A. Industry: Food and Beverage The Bench as Traditional Advertising The KitKat bench is a great piece of creative advertising. It seems to appear on every list of the best...
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Tweeting & Leading with Schulich
Title: Tweeting & Leading with Schulich Organisation Name: Western University, Schulich School of Medicine and Dentistry Industry: Education Name of contact if available: Brian Blatnicki, Digital...
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The SLOW DEATH of Social Media
Organization Name: E2M Industry: Digital Marketing Name of contact if available: Pratik Dholakiya Web references:E2M My blog this week will focus on the future of social media. I will present my own...
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Switch Video Merges the Future of Social Media
Organization Name: Switch Video Industry: Digital Media and Marketing Name of Contact: @switchvideo Web Reference: Switch Video Switch Merge Switch Video was founded in 2006 by entrepreneur Andrew...
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Google and Facebook are Destined to Fail
Posted on March 16, 2015 by: Tmatulis Thought Leaders: Gerald Kane Name of contact: N/A Web References: varied (below) I had the privilege of attending the Social Innovation Bootcamp presented by...
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Please Stand By for Launch: Bethesda Announces Fallout 4 using Twitter
Organization: Bethesda Softworks Industry: Entertainment (video games) Web References: https://twitter.com/BethesdaStudios Description of how social media is used for business performance Fallout is a...
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Jackson-Triggs’ Full-bodied Social Media Campaign
Organization name: Jackson-Triggs Winery Industry: Winemaking and Entertainment Name of Contacts: Michelle Saba, Public Relations of Constellation Brands; Candis Scammell, Direct to Consumer and Wine...
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Are you #UpForWhatever with Bud Light?
Title of Post: Are you #UpForWhatever with Bud Light? Company: Anheuser-Busch: Bud Light Industry: Alcoholic Beverages/Beer Bud Light Vice President: Alex Lambrecht Web references:...
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Text Like a Canadian: How Tim Hortons Used Social Media to Promote its “Ehmojis”
Organization Name: Tim Hortons Industry: Restaurant/Coffee Name of Contact: Peter Nowlan, CMO, Tim Hortons Web References: Tim Hortons, internetslang, Swyftmedia, Emarketer, The Gathering,...
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Life of the Party: Comedians + Social Media = Marketing
Focus: Comedian – Bert Kreischer Industry : Stand-Up Comedy References: Blog by Patrick Shea ShortAwards Twitter BertBertBert.com Comedians + The life of a stand-up comic is like no other. Day after...
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Grindr – Marketing Strategy: Connecting Gay Guys One Mouth at a Time
Organization: Grindr Industry: Social Network and Dating App Contact: Joel Simkhai, CEO and Founder. Twitter: @grindr Web References: Twitter, Grindr, Grindr, a social network and dating app, proves...
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PAAB’s very own “Refreshed Assets”
Title of Post: PAAB’s very own “Refreshed Assets” Industry: Pharmaceuticals Name of Contact: Ray Chepesiuk, Commissioner (CEO) of The Pharmaceutical Advertising Advisory Board (PAAB) Web References:...
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Match Week 7: Sport vs Social Media Marketing
The usage of social media by sports fans has exploded forcing teams to develop their presence on the various platforms. Below are just a few good examples of what various sports teams, events and...
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Mercedes-Benz: Luxury Cars and a Luxury Marketing Campaign
Company: Mercedes-Benz Industry: Automotive Many businesses who are just entering the world of social media believe that social media is a free form of advertising, and that a post on Facebook,...
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Farming meets social – AGCO uses social to gain customer trust
Organization Name: AGCO corporation – Your Agriculture Company Industry: farming Web references: the small business journal; AGCO, Agriculture Marketing, B2B, Blogging, Facebook, Massey Ferguson,...
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Unraveling the Future of Social Media
Unraveling the Future of Social Media Organization: Beccomm Industry: Public Relations and Communications Contact(s): Rebecca Grieb Web references: Wikipedia, BBC.com, Skype, Facetime, Countrycode,...
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Top Share of Voice Rankings for Royal LePage due in part to Social Media
Company: Royal LePage Niagara, Royal LePage Canada Industry: Real Estate Contact: Ryan Johnstone, Broker/Manager, Royal LePage Niagara Real Estate Web References: Wiki Royal LePage...
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The future of social media is in the Cosmo
Organization Name: Cosmopolitan Industry: Publishing Web References: Cosmo, Forbes, Digiday Where to next for social media marketing? Has social taken its place as a major marketing discipline...
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